Tata Motors launches Jaguar, Land Rover Priced @ approx 62-92 lakhs INR

Tata Motors launches Jaguar, Land Rover
Tata Motors launches Jaguar, Land Rover Priced @ approx 62-92 lakhs INR


Mumbai: A year after Tata Motors Ltd, India’s largest auto maker by revenue, completed the acquisition of British marquees Jaguar and Land Rover from Ford Motor Co., Tata group chairman Ratan Tata launched the luxury car brands in the Indian market on Sunday.
Luxury brands: (from left) Jaguar managing director Mike O’Driskoll; Tata group chairman Ratan Tata; Land Rover CEO David Smith; Land Rover managing director Phil Popham; and Tata Motors vice-chairman Ravi Kant at the launch of the cars in Mumbai on Sunday. Abhijit Bhatlekar / Mint
Luxury brands: (from left) Jaguar managing director Mike O’Driskoll; Tata group chairman Ratan Tata; Land Rover CEO David Smith; Land Rover managing director Phil Popham; and Tata Motors vice-chairman Ravi Kant at the launch of the cars in Mumbai on Sunday. Abhijit Bhatlekar / Mint
The Jaguar range includes the XF, XFR and XKR models while the Land Rover brands coming to India will be Rover Discovery 3, Range Rover Sport and the basic Range Rover. The models will sell for between Rs63 lakh and Rs92 lakh.
“It’s something that’s quite memorable in the context of our history and heritage,” Tata told a news conference in Mumbai. “JLR (Jaguar Land Rover) has been well received and well established in India (in the past), but over the years this brand has been disconnected.”
He added that the brands may have become casualties of the world economic downturn, but he, as an Indian, was extremely proud to be owning them.
In terms of pricing, Tata has positioned the Jaguar and the Land Rover in the “super luxury” segment against high-end offerings from luxury car makers such as Bayerische Motoren Werke AG, or BMW, and Daimler AG of Germany.
To begin with, Tata Motors would retail the cars through the company’s flagship showroom at Ceejay House in Mumbai. Subsequently, it will be appointing independent dealers in five-six other metros, including Delhi and Bangalore, after gauging the initial response. Tata said there is no plan to assemble the cars in India and it will continue to be sold as a completely built model. Imported car models in India attract a duty in excess of 105%.
Financing for the cars will be offered by Tata Capital Ltd, HDFC Bank Ltd and ICICI Bank Ltd, company officials said. Deliveries will commence by the middle of next month.


Tata Motors launches Jaguar, Land Rover
Tata Motors launches Jaguar, Land Rover Priced @ approx 62-92 lakhs INR

Courtesy : http://www.livemint.com/2009/06/28215037/Tata-Motors-launches-Jaguar-L.html?h=B